Mission and Core Values

Mission and Core Values

University of the Rockies // About // Mission and Core Values

Mission and Core Values

Mission Statement

University of the Rockies provides high-quality, accessible learning opportunities globally for diverse groups of individuals seeking preparation for life goals, professional practice, service, and distinguished leadership.

Core Values

The University's Core Values are Integrity, Service, Excellence, and Diversity. Administrators, staff, faculty members, Board Members, and students strive to embody these Core Values in all their activities and dealings with individuals both inside and outside the Rockies community.

Integrity means University of the Rockies will model, both in attitude and in behavior, a strong sense of "doing the right thing for the right reason."

Service means University of the Rockies will work to meet the learning demands of the individual student through a quality program and a supportive learning environment.

Excellence means University of the Rockies will deliver its programs in such a manner as to ensure academic rigor and relevance.

Diversity means University of the Rockies encourages students of all cultures and experiences to seek higher learning opportunities and learn from one another.

Mission and Core Values with a Purpose

University of the Rockies mission and core values are anchored in the desire to serve the needs our valued students, contribute to the public good, and support the long term health and well being of our institution.

Our mission and core values are at the center of all that we do as an institution, and are intimately related to every strategy, planning, and effectiveness initiative we develop and undertake.

With a focus on serving the valued student, our approach is comprehensive and institutionally holistic, accounting for all key stakeholders, the diverse range of communities we so proudly serve, and all programmatic offerings in both the online and on-ground modalities.


The extent to which the University is actively pursuing the fulfillment of its mission is re-examined on an annual basis through its strategic planning, program review, educational effectiveness, and assessment of student learning cycles. Continuous improvement efforts at University of the Rockies rest on its strategy, planning, and effectiveness model which is focused on the coordinated efforts of operations, finance, and academics. The efforts of these three key functional areas are driven by key performance indicators defined and measured through the structured framework of the Institutional Strategic Plan and Institutional Effectiveness Plan. Performance and outcomes are guided by key strategic objectives of growth, prosperity, and accreditation.

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